Evaluating Learning Impact Certificate

• Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.

• Develop evaluation plans for specific programs and gain buy-in for those plans within the organization.

• Select effective, valid, and reliable data collection instruments to measure participant reaction, learning, application, and business impact.

• Analyze and interpret data to describe the results of talent development solutions.

• Report evaluation data in a compelling and easily understood way.

• Leverage findings to increase effectiveness and provide recommendations for change.

• Develop a solid foundation to measure the success of any talent development program or solution.

• Help your organization shift from activity-based to results-based talent development training programs.

• Provide stakeholders and leaders with a credible business case for learning investments and, ideally, increased evaluation in your organization.

• Learn how to implement a results-based evaluation process step-by-step using the tools and templates provided in the program.

• Earn an industry-recognized ATD certificate and digital badge.

This program is for professionals new to measurement and evaluation or anyone responsible for demonstrating the results of talent development solutions. Individuals looking to strengthen and expand their organization’s evaluation efforts to measure training effectiveness will also benefit.

This course will equip participants with foundational knowledge, skills, and action plans to put a meaningful, professional evaluation process in place to measure business outcomes driven by talent development and training programs.

This course focuses on the framework shared in Handbook of Training Evaluation and Measurement, 4th ed. by Jack and Patti Phillips. Reaction, Learning, Application, Impact, and ROI are the five levels in the framework. You will be taught how to apply the framework to real-life scenarios and will come away with a practical understanding of training evaluation and impact evaluation.

Activity-based talent development programs are typically more focused on the number of programs offered and the number of employees trained rather than training effectiveness. There is often little follow on to measure training to uncover whether learning was applied back on the job and how the training program impacted performance or business outcomes. Results-based talent development programs are focused on the business needs and designing programs that capture evaluation data so that results can be demonstrated to stakeholders.

Participants in this course will receive several templates and tools in this course. Some templates are for creating your action plan to measure impact and an ROI analysis plan. Tools include a monetary benefits calculator and program cost calculator, among others.

In this training evaluation course, you will learn how to effectively communicate and report on your evaluation practices in ways that resonate with stakeholders. You’ll understand why program evaluation is critical to success and how the evaluation practices you put in place will contribute to program success.

Participants who complete all the requirements of this course can receive professional development credits from the ATD Certification Institute, HRCI, and SHRM. See the Credits & Recognition section below to learn more.

This course has 21 hours of instructional content and is offered as a 2-day face to face program and as a 6-session live online program. See the More Info link in the Dates and Locations section below for specific details.

Contact ATD’s Enterprise Solutions team for information about bringing this training evaluation certificate course to your organization, either in person or virtually. An ATD representative can assist with scheduling, advise on which course aligns with your requirements, present facilitator options relevant to your industry and goals, and discuss possibilities for customizing the content to provide your team with the professional skills they need to measure and evaluate learning programs.

Additional information to help you prepare for your program:

• Completion Requirements: Review the attendance policy before your course begins to ensure your successful completion.

• Technical Requirements: Ensure your tech is ready for the first day of your program.

• Enrolled in a program? To check your course status and enrollment details, launch your course, or download your certificate, go to MyATD.

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• Evaluation Readiness

• Evaluation Basics

• Evaluation Planning

• Measuring Reaction

• Collecting Reaction Data

• Measuring Planned Action

• Key Issues in Measuring Learning

• Collecting Learning Data

• Collecting Application Data

• Sampling Techniques and Considerations

• Collecting Impact Data

• Determining Program Impact

• Steps to Data Conversion

• Calculating ROI

• Organizing Data and Communicating Results

• Data Display

• Developing the Practice

• Strengthening the Practice