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Chapter Marketing & Branding Materials

Chapter Marketing & Branding Resources

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Marketing Resources

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Experience the premier talent development conference offering learning opportunities, networking, and access to industry experts across the field of talent development.

ATD 2025 International Conference & EXPO Registration

Become an Expert AI User and Strategy LeaderArtificial intelligence (AI) and performance expert Josh Cavalier shares his in-depth knowledge and skills to help L&D professionals master learning experience design by using generative AI in their employee learning and development efforts. More than just a technical manual on generative AI or a collection of best prompt practices, this book explores how AI is reshaping jobs, skill development, and human performance. Josh provides his L&D AI Ecosystem framework as a practical road map for integrating AI into your day-to-day work and your organization.Discover how to seamlessly incorporate AI into your existing L&D processes and broader L&D ecosystem, optimizing workflows and driving measurable results. Explore how AI-enabled L&D platforms can facilitate personalized learning paths, automated performance support, and real-time skills gap analysis. Learn how to craft effective prompts for learning design and use chatbots and AI assistants for help in the moment of need. And importantly, dive deep into the ethical considerations, from maintaining data privacy and security to mitigating bias in AI-powered learning solutions.No matter how advanced artificial intelligence becomes, L&D professionals must remain focused on performance—of humans and now machines. Whether you’re a seasoned professional or just starting your AI journey, this book is your essential resource to unleash the power of AI in L&D.

Applying AI in Learning and Development

The ATD SELL conference focuses on bringing together the best practices and strategies across sales training, tools and technology, and processes needed to drive incremental sales performance. 

ATD SELL Registration

ATD OrgDev will provide you with the skills needed to develop employee programs at all levels and throughout their employment lifecycle. You’ll learn innovative methods at all levels to manage the ever-increasing rate of change in today’s workplace.

ATD OrgDev Registration

This three-day event features sessions from our best and most popular speakers on the most essential topics for all learning and development professionals: Instructional Design, Training Delivery, Measurement & Evaluation, and Learning Technologies.

ATD Core4 Registration

Transition from K-12 teaching to instructional design with hands-on guidance, skill mapping, and career planning to build your brand and start applying with confidence. 

Teacher to Instructional Designer Workshop

Get the A to Z Resource on Training Evaluation Fully revised and updated, ATD’s Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs.Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively.With this handbook, you’ll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and making evaluation efforts work in your organization. You will use the data to improve your training programs and meet the standards your organization strives for.The updated edition includes new chapters on how to tell the evaluation story to business leaders, visualize data in reports, and leverage artificial intelligence smartly as well as refreshed chapters on all the M&E fundamentals. Rich in real-life application, it offers practitioner tips, knowledge checks, and support resources and references. Your advisors along the way are an impressive array of experts from the field, each chosen for their knowledge, experience, and actual results in specific areas.Whether you’re a trainer, manager, professor, or student of training evaluation, this handbook has been designed to meet your needs. 

ATD’s Handbook for Measuring and Evaluating Training, 2nd Edition

Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D, diving into essential marketing principles, strategies, and techniques and applying them to learning experience design to improve learning transfer. With a learner-centric perspective, the authors explain the science of marketing, how to use personas, and how to craft a successful learner journey. They cover effective writing, the use of powerful graphics, how to plan and execute a winning learning campaign, how to harness technology, and the all-important activities of evaluation and learning analytics.L&D pros will learn new ways to capture their target audience’s attention and influence their behavior. Each chapter includes engaging stories from Baumann and Taylor’s work in the field, case studies, and definitions of essential marketing concepts and how they apply directly in the L&D environment, plus activities and tools instructional designers can apply immediately to transform their learning programs.

Think Like a Marketer, Train Like an L&D Pro

ALC brings together ATD chapter leaders from across the country. Current and upcoming board members will network with fellow chapter leaders and share best practices for running an ATD chapter.

ATD Chapter Leaders Conference Registration

Learn to use an ATD-exclusive needs assessment process to identify individual or organizational needs prior to developing learning strategies. Get started now!